Choosing a domain name is just like choosing a company name – it requires plenty of thought and consideration. Your domain name is your online identity; be sure to choose a name that fits your business, and is easy to find and promote. These ten simple steps will help you pick the perfect domain:
1. Keep it Simple
Having a domain name that’s easy to type is crucial to your online success. It might be tempting to use slang, shorthand or alternative spellings (such as ‘4’ instead of ‘for’, or ‘u’ instead of ‘you‘) to make your site stand out, but this can also make it harder for customers to find your site.
2. Keep it Short
The longer and more complex your domain is, the higher the chances are of your customers misspelling or mistyping it.
3. Avoid Numbers and Hyphens
Hyphens and numbers are easy to misunderstand. A lot of publicity is generated from word of mouth, but if people hear your website address aloud they may not know if you’re spelling your numbers (three) or using a numeral (3). They might misplace a hyphen, or forget about it entirely. If you need a number or hyphen in your domain name, play safe by registering different variations.
4. Use Keywords
Think about what type of business you have and what services you offer. For instance, if you have a mechanics business, you could use CarRepairs.com, or CarMechanics.com, or AutoRepairs.com. Think about what keywords people would use when searching for your services or products. This helps the right customers find you, and it also improves your search engine ranking (which can increase your traffic).
5. Target Your Area
If you have a local business, you might want to include your city or area name in your domain (eg: ChesterCarRepairs.com). This can help local customers remember your name and find you easily online.
6. Be Memorable
Having a memorable and catchy domain name is crucial to helping your business stand out from the millions of others already registered. Try brainstorming a couple of names, and get some second opinions from close friends or relatives to ensure they make sense and sound appealing, and see which one sounds best.
Check that the name you’ve chosen isn’t copyrighted, trademarked or being used by another company. Or else you could end up in a very costly legal mess.
8. Use an Appropriate Extension
A domain name extension is the suffix at the end of a web address, (for example .COM, .NET, and .CO.UK). Some of these have certain connotations, so think carefully about the one that’s right for your business. Of course, the most common of these is .COM, but here are some alternatives to consider:
.NET – often used for Internet services and networking technologies
.ORG – for non-commercial and non-profit organisations
.INFO – for information websites
.ME – personal websites, blogs, and resumes
.BIZ – e-commerce sites for business or commercial use
9. Protect Your Brand
You can prevent competitors from using other versions of your website name by purchasing various domain extensions. You may also wish to register misspelled versions of your domain name so that customers are always directed to your website, even when they mistype it.
You don’t have to build a website for all the domains you use – simply forward them to your primary website.
10. Act Fast
Domain names sell quickly but are often not expensive. I prefer to buy domain names separately from my hosting account, that way it is much easier to transfer your site to a new host if you experience any problems with hosting. I always use Go-Daddy as if your first choice is unavailable their website automatically suggests the closest match to your perfect name.
Our Premium All Inclusive Website Packages can help you with every aspect of your business website. They are currently only£95 as an introductory offer so if you want one you better act fast.
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